I led all aspects of design at Celery. I employed user surveys to investigate a lack of engagement in the startup's first product. When we pivoted to Celery, Agile/Lean methodology & rapid prototyping enabled us to launch quickly. I implemented weekly usability testing sessions to improve our user experience.
User Experience -
When we launched Celery one of our goals was to be a transparent U.S. digital currency company, unlike many of the shady exchanges operating overseas. Our onboarding was originally designed with this transparency goal in mind. We took it too far! User testing quickly showed us that our all-at-once onboarding was overwhelming and did not help people achieve their differing desired actions.
User Interface -
We spoke to lots of people about digital currency! People assumed it was too complex for them, in part due to the currency being expressed in many decimals. How much should I buy? We designed friendly 'Packages' of digital currency to remove the intimidation factor & for easy repurchasing.